Define the market, audience, budget, platform mix, business model and outcome that leadership must approve.
Decision intelligence for CTV / OTT growth
Know what to approve, fix or test before the budget moves.
PyxiVisio converts campaign, subscriber, monetization and market assumptions into a leadership-ready decision report. Each product connects forecast math to an executive verdict, evidence, risk, scenarios and a governed action plan.
Executive verdicts
Delivery + commercial models
30/60/90 governance
CTV/OTT Decision Control
Decision Output
Approve · Repair · Test
Evidence Layer
Delivery + economics + risk
India product economics and monetization
India advertiser planning and governance
US streaming growth and unit economics
US advertiser forecasting and business impact
Every report traces the recommendation back to inputs, assumptions, benchmarks and decision gates.
Built for decisions, not reporting theatre
Your team does not need another dashboard. It needs a decision it can defend.
A media forecast without commercial context is incomplete. A growth model without risk controls is dangerous. PyxiVisio brings delivery, economics, market fit and execution governance into one decision narrative for CMOs, CFOs, product owners, advertisers and strategy teams.
Model reach, revenue, unit economics, benchmarks, sensitivities, scenarios and confidence before scale.
Translate findings into approval conditions, owners, checkpoints and 30/60/90-day actions.
Choose by market and decision owner
Four specialist products. One standard: make the recommendation explainable.
Choose the tool based on who owns the decision and which market the plan must operate in.
iMAGIC
India OTT/CTV product and monetization intelligence
For product owners, publishers, revenue leaders and finance teams deciding whether subscription, ad-tier, CTV and regional growth plans are healthy enough to scale.
Decision: Should the business scale, repair its foundations, or run a controlled test?
- Business health and forecast confidence
- CAC, payback, LTV:CAC, churn and contribution
- Ad yield, content/viewing and ranked scenarios
iPRISM
India advertiser planning, reach and investment governance
For advertisers, agencies and media teams that need to challenge budget, reach, frequency, publisher mix, state allocation, language routing and commercial viability before approval.
Decision: Is the India CTV/OTT plan realistic, market-fit and ready for governed launch?
- Reality-check gate and CMO decision summary
- Platform delivery, state-language fit and creative readiness
- ROMI sensitivity, scenarios and execution governance
MASS4US
US streaming growth and unit-economics simulation
For streaming product owners, CMOs, growth leaders and finance partners deciding whether acquisition, retention, ad-tier and content strategies create durable value.
Decision: Which growth lever improves subscriber value without sacrificing payback or margin?
- CMO and CFO decision lenses
- 12-month subscriber path, revenue waterfall and risk register
- CAC, churn, LTV:CAC and downside sensitivity
PRISE4US
US advertiser forecasting, lift and commercial impact
For advertisers and agencies that need to connect reach, frequency, platform roles, creative quality and funnel performance to revenue, contribution, ROAS and launch controls.
Decision: Does the campaign deserve approval, and what must be validated before full budget release?
- Executive verdict, decision score and confidence
- Delivery, lift, funnel and business-outcome forecasts
- Optimization, sensitivity and 30/60/90 governance
Live-engine sample decisions
See how PyxiVisio turns inputs into executive decisions
Move from a planning brief to an approval posture, evidence, risk controls and management actions without placing an entire consultant report on the marketing page.
Generated by the live PyxiVisio engine from purpose-built scenario inputs.
These are planning scenarios, not client campaigns or measured outcomes.
Choose a tool to explore its live reports
Three scenarios for each specialist tool
The report is the product
What leadership receives after the forecast runs.
Outputs vary by product, but every report is built to move from numbers to a controlled management decision.
Executive verdict
A direct posture such as approve, correct, hold, test or scale with governance—supported by the evidence behind it.
Decision score and confidence
Separate the attractiveness of the plan from the strength of the evidence so high forecasts are not mistaken for high certainty.
Delivery and commercial math
Connect reach, frequency, completion and platform delivery to revenue, contribution, acquisition economics, ROMI or ROAS.
Benchmarks and diagnostics
Show what is healthy, under pressure or structurally risky, with transparent assumptions and traceable input-output logic.
Scenarios and sensitivity
Reveal which assumptions move the case, what downside looks like and which alternative path deserves the next test.
Action governance
Convert the recommendation into owners, launch conditions, monitoring gates, risk controls and 30/60/90-day actions.
India intelligence
Model the complexity that national averages hide.
India plans require state allocation, language routing, publisher inventory, audience density, device behavior, price sensitivity and regional execution logic. iMAGIC and iPRISM are built around those operating realities.
iMAGICiPRISM
US intelligence
Connect fragmented streaming delivery to business value.
US streaming decisions must reconcile CTV, premium OTT, YouTube, FAST, subscriber economics, ad yield, creative attention and commercial return. MASS4US and PRISE4US bring those levers into one decision case.
MASS4USPRISE4US
Where teams use PyxiVisio
Use it when the cost of a weak assumption is higher than the cost of challenging it.
Before budget approval
Test whether ambition, investment and evidence are aligned before finance or leadership signs off.
Before market launch
Identify creative, platform, audience, language, economics and measurement gaps before they become delivery problems.
During scenario planning
Compare base, downside, optimization and scale paths without rebuilding the decision case from scratch.
During executive review
Present the recommendation, confidence, risks and approval conditions in a single leadership narrative.
After real results arrive
Compare forecast with actual performance and use the variance to improve the next planning cycle.
How it works
From operating assumptions to a governed decision.
01
Build the decision brief
Enter the market, audience, platform, budget, creative, subscriber or commercial assumptions relevant to the product.
02
Run the intelligence model
Apply product logic, market benchmarks, allocation rules, confidence tests and commercial calculations.
03
Review the consultant report
See the verdict, forecast, diagnosis, scenarios, sensitivities, risks and the reasoning behind the recommendation.
04
Act and learn
Use decision gates, owners and checkpoints to launch, correct or test—then feed observed results into the next version.
Research & Strategy
Whitepapers & Strategic Insights
Explore research-backed perspectives on CTV, OTT, forecasting, campaign planning, audience intelligence and growth strategy across India and US markets.
The Future of CTV Planning in India
Understand how advertisers can use predictive planning, regional intelligence and campaign simulation to improve pre-campaign decision-making.
Predictive Forecasting for US Streaming Campaigns
Explore how CTV and OTT teams can estimate reach, campaign impact, creative influence and planning confidence before launch.
From Media Inputs to Strategic Intelligence
Learn how structured campaign data can become forecasting intelligence, scenario planning and decision support for streaming growth.
Bring one real decision
Tell us what you are trying to approve, fix or forecast.
We will help you identify the right PyxiVisio product and show how its report would structure the decision for your market, role and business question.
Not sure which product fits? Select “Not sure yet” and describe the decision.